Monarch Digital

Visualize and plan for your organization's success. Manage your message, the medium and the call to action.

Social Networking

Social Networking

Who cares what you had for breakfast? Are you trying to sell breakfasts? Probably not. Why are you twittering about what you had for breakfast?

So many organizational leaders “don’t get” social networking because they have seen the most trivial use of the medium.

First, search engines want to provide the best search results to its visitors so that they can sell more advertising. They would like to provide the “most popular” pages to their visitors. How do they define a “popular page”? One measure is the number and quality of inbound links. If folks reference your site out on the internet, your site is deemed to be more popular and is more likely to be ranked higher in search results.

Second, if you provide value on your web site and out on the internet, customers will follow. Let’s say that you are an expert on cat eyesite. In your practice, you solve a problem with double vision in cats. You blog about it and contribute that solution on social networks and specialty sites. When someone is searching for “double vision in cats”, your blog entry or references to your blog entry come up and you could be considered an expert in the field. You can fill in the rest of the story.

Want to leverage social networks? Contact us to set up a time to talk.