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The Butterfly, a digest. The Monarch Digital company blog.

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Drupalcamp Colorado 2010

If your organization has a Drupal web site, if you’d like to have a web site, or if you currently have a Drupal web site, you can’t afford to miss DrupalCamp Colorado. Why? Read on.

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NSPRA Lauds Web Site of Harrison School District

Monarch Digital developed the web sites for Harrison School District 2 and its 25 elementary, middle and high schools.

We were delighted that the National School Public Relations Association recognized the approach and the hard work of Jennifer Rexrode, the district’s webmaster and designer, in this great article.

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Mercedes-Benz Club of America

The Mercedes-Benz Club of America (MBCA) has selected Monarch Digital to redesign and develop its national web site along with 80+ local section sites.

As an integral part of an effort to improve the engagement and image of the club, the new MBCA web site will embody five targeted image attributes:

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I just want to be popular

In high school, everybody wanted to be popular. In the business world, everybody wants to be the top natural search result in Google. Just like in high school, most business owners either can’t or aren’t willing to put the time into becoming popular.

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Working offline with Google

We have drunk the Google Kool Aid. Instead of hosting email, we point at a Google business account for Monarch and our customers. We use Google docs, Google Voice, and so forth. The biggest problem our customers have had in moving away from Microsoft Outlook and Office has been using their mail and applications off line. I’ve always suggested using Google Gears, which synchronizes your email and documents on your laptop, not only giving you offline access, but a local backup.

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Getting more buzz using video

I’m a little shy about promoting our example video podcasting site as I’m the one on camera.

Help Me with my Web site melds both our video production and web site development expertise as a showcase for media personalities, authors and corporate trainers.

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WSJ: What's your image on a cell phone?

For some time, I’ve been showing (non-technical) web decision makers how their web site appears to customers and prospects on cell phones. Perhaps its the economy. Perhaps they don’t view many web sites on their mobile phones. In any case, they have not wanted to think about it. The Wall Street Journal does…

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New site and a new "Office"

We recently released Anderson Family Dental’s new web site. (You can read much more about this here.) The most interesting aspect of this implementation is that we converted the entire staff to the Google app platform.

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Monarch's Feature and Design Portfolios

We can only feature some of the work that we do on our web site. Some great features are hidden behind a members-only login process. Some sites just don’t want the visibility on our site.

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Introducing yourself to new clients

We often get pulled into very difficult marketing situations. In competitive markets, you are competing for eyeballs online directly with your competitors. How can you differentiate yourself? How well does your online visibility transform into customers?

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